Market Actions

Trade fairs

Supporting a participation

• Identify suitable trade fairs for individual or joint (e.g. national) participation
• Negotiating with the fair organiser on behalf of the company / intermediary
• Develop concept for national participation (e.g. product focus, image building, promotion and B2B match-making events etc.)
• Media and PR support in the target market
• Pre-fair promotion of the trade fair participation (PR and B2B meeting arrangements)
• On-site promotion actions reaching out to targets
• Technical support (e.g. booth planning and design, event management)

Design and concept development of new fairs and exhibitions

• Define product / service / market segment/s
• A-Z fair promotion (internationally)
• Exhibitors recruitment and management
• Visitors mobilisation and management
• Technical implementation of fair (up to 500 exhibitors)

‘Minifairs’ and roadshows

Minifairs

• Concept design and technical preparation
• Identify suitable location/s in the target market for the hosting of an exhibitions with up to 30 exhibitors
• Exhibitors preparation (market introd., selection of product samples etc.)
• Event promotion and visitors recruitment
• A-Z technical implementation of the event

Roadshows

• Mobilising and scheduling of target market companies to be visited
• Route / itinerary planning
• Participant preparation (market introd., selection of product samples etc.)
• A-Z technical implementation of the roadshow

Trade missions

Inbound and outbound business delegation missions

• Planning of a mission programme
• Company (participant) recruitment
• Company preparatory actions (market introd., technical proceedings etc.)
• Identify and mobilise target market partners (organisation)
• Identify and mobilise target market B2B match-making partners
• A-Z technical implementation of the mission

Missions of business intermediaries

• Programme planning
• Liaising with target market partners
• A-Z technical implementation of the mission