© 2019 INFOAID - ALL RIGHTS RESERVED
© 2019 INFOAID
© 2019 INFOAID - ALL RIGHTS RESERVED
© 2019 INFOAID

Market Actions

Trade fairs

Supporting a participation

  • Identify suitable trade fairs for individual or joint (e.g. national) participation
  • Negotiating with the fair organiser on behalf of the company / intermediary
  • Develop concept for national participation (e.g. product focus, image building, promotion and B2B match-making events etc.)
  • Media and PR support in the target market
  • Pre-fair promotion of the trade fair participation (PR and B2B meeting arrangements)
  • On-site promotion actions reaching out to targets
  • Technical support (e.g. booth planning and design, event management)

Design and concept development of new fairs and exhibitions

  • Define product / service / market segment/s
  • A-Z fair promotion (internationally)
  • Exhibitors recruitment and management
  • Visitors mobilisation and management
  • Technical implementation of fair (up to 500 exhibitors)

‘Minifairs’ and roadshows

Minifairs

  • Concept design and technical preparation
  • Identify suitable location/s in the target market for the hosting of an exhibitions with up to 30 exhibitors
  • Exhibitors preparation (market introd., selection of product samples etc.)
  • Event promotion and visitors recruitment
  • A-Z technical implementation of the event

Roadshows

  • Mobilising and scheduling of target market companies to be visited
  • Route / itinerary planning
  • Participant preparation (market introd., selection of product samples etc.)
  • A-Z technical implementation of the roadshow

Trade missions

Inbound and outbound business delegation missions

  • Planning of a mission programme
  • Company (participant) recruitment
  • Company preparatory actions (market introd., technical proceedings etc.)
  • Identify and mobilise target market partners (organisation)
  • Identify and mobilise target market B2B match-making partners
  • A-Z technical implementation of the mission

Missions of business intermediaries

  • Programme planning
  • Liaising with target market partners
  • A-Z technical implementation of the mission