Identify suitable trade fairs for individual or joint (e.g. national) participation
Negotiating with the fair organiser on behalf of the company / intermediary
Develop concept for national participation (e.g. product focus, image building, promotion and B2B match-making events etc.)
Media and PR support in the target market
Pre-fair promotion of the trade fair participation (PR and B2B meeting arrangements)
On-site promotion actions reaching out to targets
Technical support (e.g. booth planning and design, event management)
Design and concept development of new fairs and exhibitions
Define product / service / market segment/s
A-Z fair promotion (internationally)
Exhibitors recruitment and management
Visitors mobilisation and management
Technical implementation of fair (up to 500 exhibitors)
‘Minifairs’ and roadshows
Minifairs
Concept design and technical preparation
Identify suitable location/s in the target market for the hosting of an exhibitions with up to 30 exhibitors
Exhibitors preparation (market introd., selection of product samples etc.)
Event promotion and visitors recruitment
A-Z technical implementation of the event
Roadshows
Mobilising and scheduling of target market companies to be visited
Route / itinerary planning
Participant preparation (market introd., selection of product samples etc.)
A-Z technical implementation of the roadshow
Trade missions
Inbound and outbound business delegation missions
Planning of a mission programme
Company (participant) recruitment
Company preparatory actions (market introd., technical proceedings etc.)
Identify and mobilise target market partners (organisation)
Identify and mobilise target market B2B match-making partners
A-Z technical implementation of the mission
Missions of business intermediaries
Programme planning
Liaising with target market partners
A-Z technical implementation of the mission
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